Dermatology for the whole family,
explained by the doctor you see.
New patient visit $185 · Full-body skin check $160
skin, seen clearly
A letter from the clinic
I started Hada in 2011 with two exam rooms and one idea: when a rash is worrying you, the person who looks at it should also be the person who explains it. Fifteen years on, that is still how we work.
You will meet the same small team at each visit. We look carefully, tell you what we see and what we do not yet know, and write the plan down before you leave. If a mole needs a second look in three months, we say so and book it.
Skin problems are common, ordinary and often slow to settle. We do not promise quick fixes. We promise time, clear words and a plan you can follow at home.
Dr. Naomi Reyes, founder
CONDITIONS
What brings people in
Most visits start with something ordinary: itchy skin, a spot that will not clear, a mole someone has noticed. These are the ten things we are asked about most.
Chapter 1
Skin checks, without the worry
Dr. Samuel Odum looks at the skin from scalp to soles with a handheld dermatoscope and, with your consent, photographs any mole so changes can be compared next time. You will hear what he sees as he goes, and what happens next.
Chapter 2
Eczema and everyday rashes
Dry, itchy, flaring skin is one of the most common reasons to see us. We look for what sets it off, agree a simple routine with plain products, and explain when a stronger treatment is worth trying and how to use it safely.
Chapter 3
Children’s skin
Dr. Mei Castellano sees babies, children and teenagers for birthmarks, eczema, warts and acne. Visits are unhurried, she talks to the child first, and parents leave with a written plan for home.
OUR DOCTORS
Four doctors, one team
Dr. Naomi Reyes, who wrote the letter above, sees adults with eczema, psoriasis and other long-term skin conditions. These are the colleagues you may meet.
Dr. Samuel Odum
Skin checks, biopsies and minor skin surgery
He examines carefully, explains what he finds and arranges any biopsy on the same visit when it is needed.
In clinic
Mon, Wed, Fri, Sat
Dr. Mei Castellano
Children’s skin and birthmarks
She sees babies to teenagers, and keeps visits short, calm and friendly for the child.
In clinic
Tue, Thu, Fri
Dr. Priya Raman
Acne, rosacea and cosmetic dermatology
She starts with a consultation and sets honest expectations before any treatment is planned.
In clinic
Wed–Sat
unhurried, on purpose
YOUR FIRST VISIT
Arrive ten minutes early and we will take a short history, ask when the problem started and what has helped or not. Then the doctor looks at your skin, in good light, and talks you through what they see.
A new patient visit is 30 minutes. You leave with a written plan, a follow-up date if one is needed, and the name of the person to call if something changes.
FEES
Fees, in writing
New patient consultation (30 min)
$185
Follow-up visit (15 min)
$110
Full-body skin check
$160
Child consultation (under 16)
$150
Skin biopsy, incl. lab
$195
Mole or lesion removal (minor surgery, single)
from $240
Patch testing series (3 visits)
$340
Acne plan review
$120
Cosmetic consultation (credited to treatment)
$60
Light chemical peel
from $150
We accept most major insurance plans for medical visits; no referral needed. Cosmetic treatments are self-pay. We confirm your coverage before your first visit.
JOURNAL
Notes from the clinic
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Talking with your teenager about acne
Acne is common and treatable; the first visit is mostly a conversation.
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Choosing and using sunscreen
A plain guide to the amount, the timing and the shade and hat that go with it.
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What a cosmetic consultation involves
The consultation comes first, is credited to treatment, and starts with your questions.
VISIT
Book a visit
Mon–Wed, Fri
8:00–17:30
Thursday
8:00–19:00
Saturday
9:00–13:00
Sunday
Closed
418 Willow Street, Madison, Wisconsin 53703
(608) 555-0142
Same-week appointments for new rashes and changing moles.